Creating and Managing your Non-Profits Brand

Course Offered in :

Your non profits brand is the vehicle that propels your products or services into your donor’s and supporters lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your organisations brand must reflect the heart and soul of your service/product, and offer a promise that you can live up to. This one-day course will get you started on the road to creating a perfect brand for your non- profit organisation.

– Defining branding
– Creating a mission and vision
– Positioning your brand and developing your style
– Developing a brand name and slogan
– Creating a visual identity
– Living your brand and connecting with customers
– Launching your brand
– Taking your brand’s pulse
– Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
– Interpreting evaluation results

One-day Course ( From 9.00 am to 5.00 pm ) – Slated for 18 September 2016
Existing NGO heads or anyone with a desire to start an NGO
– Define what a brand is and what branding is about
– Define various types of brand architecture and brand extension
– Identify your brand’s products, its features, and their values
– Write a mission, vision, and style statement for a brand
– Describe the basics of positioning a brand
– Understand the basics of creating a visual identity, including a brand name, slogan, and logo
– Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
– Effectively plan an internal and external brand launch
– Monitor and evaluate your brand, and understand how to respond to the results

– Instruction by an expert facilitator
– Small, interactive classes
– Specialised manual and course materials
– Personalised certificate of completion
– Coffee/Tea and Cookies
– Working Lunch

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